Around this time last year, Dick’s came out with a tremendous ad that really captured everything that is great about baseball. It was just a sequence of an important in-game moment leading up to a pitch. The only sound was the natural sound on the field. Every baseball fan knows the exact feeling and the ad captures it perfectly. They also made a football version that was equally as effective.

This year, Dick’s has perfectly conveyed another message that I have thought about for some time now – why sports matter. The beauty of it is that sports matters to a lot of different people for a lot of different reasons. There’s no denying their importance and this commercial does everything to share that message. It’s a great ad and extremely well done. Who would have thought that Dick’s Sporting Goods would have three of my favorite commercials?