During a commercial break of Saturday Night Live last week, the above 15 second clip played. It was one of three that previewed new songs that will appear on Daft Punk’s new album due out on May 21st. Well, these little clips set the Internet on fire with excitement, rumors, speculation, remixes and looped tracks of the commercial like the one below.
Daft Punk is doing it right. When you release three 15-second clips and get this kind of attention, you can do whatever you want. In the age of YouTube, it’s impossible to keep anything a secret anymore but Daft Punk is mastering the art of the viral album promotion.
They’re the fathers of electronic music and have managed to still set the tone for the genre even after it’s popularity has exploded into the mainstream over the last 5 years. I love Daft Punk and I can’t wait for their new album. In the meantime, I can’t stop listening to the looped Saturday Night Live teasers.